Make Sure you are Setting SMART Goals

The first step in planning a year, Month, week or agenda is to identify the goals.  Properly done, goals have five S M A R T characteristics. They are:

> Specific.

The goal must tell exactly what will be accomplished. For example: During the next month we will develop and execute a strategy to increase market share by 10%. This states exactly what will be worked on.  Vague goals can cause you to lose control of the future.

> Measurable.

This helps you determine if the goal has been completed. It can be stated as a number (5 ideas, 10% gain, one decision) or as an achievement (yes/no Did we write a strategy or not?).

> Achievable.

Goals must be realistic for the resources and time available. For example, most groups could identify twenty ways to reduce the budget in a fifteen minute meeting. On the other hand, it is unlikely that a group could develop a comprehensive marketing plan in 30 minutes.

> Relevant.

To be meaningful, a goal has to relate to the overall mission of your business. Otherwise, you may be wasting time. Challenge each goal with the question, “What happens without it?” If your answer is “nothing,” cancel the meeting.

> Time.

Specifying a deadline (e.g., by noon) or a rate (e.g., 3 per hour) moves activity toward completing the task and provides a criteria to measure progress. Of course, you want to select realistic times.


As a final check, make sure your goals are so clear that someone else could use them, to plan out their own Year, Month, or meeting.

I hope you find the below links helpful the next time your think of SMART Goal Planning.  Please contact us if you would like to work with us to 10x your business in the next year.

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